Audience refers to a group of people that you are communicating with. For me, the audience in my workplace could include coworkers, patients, insurance companies, physicians or their staff, pharmaceutical reps, or other pharmacies. I communicate with each of these audiences in different ways. I also use a variety of ways to communicate. These include email, telephone, Teams messaging, Zoom meetings, and in-person interactions.

I find it very important to show your audiences “that you respect them, their time, their needs and their challenges.” If you do not know your audience, research them so you can more effectively communicate. If the audience does not understand what you are saying, you will both become frustrated and end up spending more time delivering the information they need. They might also walk away having missed the point of the communication if you do not know how to effectively communicate with your target audience.

Brenner, Dean. “Council Post: Communicating Respect: Know Your Audience.” Forbes, Forbes Magazine, 10 Dec. 2021, https://www.forbes.com/sites/forbescoachescouncil/2018/05/16/communicating-respect-know-your-audience/?sh=41d73f474067.