Audience: a group of readers who read a particular piece of writing

Genre: a form of writing with set functions determined by its social need

Purpose: the goal or the aim of a piece of writing

Rhetorical Situation: any set of circumstances that involves at least one person using some sort of communication to modify the perspective of at least one other person

Discourse Community: a social group that communicates at least in part via written text and shares common goals, values, and writing standards, a specialized vocabulary, and specialized genres

Knowledge: the fact or condition of knowing something with familiarity gained through experience or associations

Reflection: critically analyzing an experience, recording how it has impacted you and what you plan to do with your new knowledge